This is my daily thoughts. It's all about my personal life, my believe, my hobby, my daily activities, mobile/wireless technology, books review, movie review, and new media design related. Mixed language using in this weblog (Indonesia/English).
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Saya bergabung di komunitas designcanchange.org.
Berikut beberapa hal :
LEARN
Engage in the topic and seek to understand the issue
- Familiarize yourself with your government’s stance on climate change
- Devote some time to reading and understanding the issues surrounding sustainability
- Engage your suppliers in your efforts by asking how they can help you become more “green”
- Meet with your printer, tour their facilities, and learn about their environmental standards
THINK
Make a sustainable mindset second nature
- Take the environment into account in all aspects of your studio’s decision making
- Consider the complete cycle of the products you produce
- Explore new ways of working that reduce your studio’s negative impact
- Ask questions: Is the project necessary and effective?
Are there other ways to achieve its goals?
ACT
Put your knowledge to use in your daily work
- Market your expertise instead of products (i.e. strategy instead of brochures)
- Use materials that are best for the environment and strive to deliver zero-impact solutions
- Work with local suppliers, minimize transport, recycle and use recycled materials
- Promote your studio as one that is environmentally conscious
INFORM
Share information and build awareness for sustainability
- Ask other designers to think sustainably and encourage them to take the Design Can Change pledge
- Write or blog about your efforts to become sustainable and what you’re learning
- Share your knowledge by presenting at a design school or local business event
- Educate and encourage clients to embrace sustainable practices
UNITE
Spark change through collective strength
- Buy responsibly and encourage suppliers to provide environmentally sensitive options
- Join us in lobbying elected officials to take action on the issue of climate change
- “Green your vote” by supporting politicians who are committed to the environment
- Connect with like-minded people in other industries and find ways to work together
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DOING MORE
The following are little things you might consider as you move along the path to sustainability. The list is incomplete, but should get the ball rolling towards change.
Design and strategy
- Design for re-use
- Maximize the shelf-life of your design
- Scrutinize the efficiency of your selected method
- Compare the impacts of each concept you develop
- Employ targeted efforts instead of mass mailings
- Do your proofing on-screen
- Encourage rich PDFs for annual reports
- Eliminate blank pages in your booklets and brochures
- Use office scrap paper or a tablet for sketching and brainstorming
- Learn about greenwashing, promise never to engage in it, and call out
any product guilty of it
Production
- Use local vendors who are committed to the environment
- Print on PCW stock
- Try running your next project on cotton or kenaf fiber if it's available to you
- Maximize use of the entire press sheet
- Minimize ink coverage
- Learn the words chlorine-free and vegetable-based and insist upon them
- Choose products that are manufactured with renewable energy
- Keep tabs on the latest printing and production technologies
- Avoid transporting printed proofs by using printers with synched
and calibrated monitors for review
Your business
- Make best use of your website and limit your reliance on printed promotions
- Provide preferential pricing to organizations who embrace sustainability
- Treat your commitment as a competitive advantage in marketing efforts
and when bidding on projects
- Become an expert, and counsel your clients on how to become more
sustainable in their practices
- Get connected with local environmental groups and pool resources
- Go paperless: invoice digitally or sign-up for online bill notification
Around the studio
- Use your knowledge of green design in revamping your workspace
- Recycle all of your computer equipment and ink cartridges
- Use rewritable formats and web services instead of disposable media
- Turn off the lights on a sunny day
- Go vegetarian at lunch
- Get a filter and drink water from your tap
- Walk to meetings, ride a bike or take transit
- Limit use of motorized couriers
- Consider buying energy credits
- Embrace a green lifestyle when you leave the studio