It only took her one year to decide to focus on jewelry making and designs. In 2003, she opened her first jewelry boutique in Kemang, South Jakarta. The brand Elizabeth Wahyu Accessories (EWA) was launched. Realizing that it was not simply a hobby anymore, she enhanced her skill from only tasseling beads into wiring and mixing unique material such as polymer clay and fur to her work of art. In order to accommodate the growing orders, employment recruitment and training were also conducted.
2005 is such a historical year for EWA as in that year the products got even more luxurious and enchanting because they started to be made with CRYSTALLIZED™ – Swarovski Elements. In fact, up to now, EWA is one of the few Indonesian jewelry brands whose designs incorporate CRYSTALLIZED™ – Swarovski Elements.